The Seasiders have more than held their own in their first season back in the top-flight, winning three of their opening nine fixtures to sit above the relegation places.
However, Holloway is worried his players are showing their opposition far too much respect and admits he is not happy when he sees shirts being exchanged at the end of 90 minutes.
"Apollo Creed and Rocky Balboa sums it up for me," he told the Blackpool Gazette. "We have to believe that we deserve to be in the ring with the champion.
"I don't care what he looks like, how he dances around and how fancy his gear is, we've got to keep imposing our game on them.
"I don't want to dress like them or look like them. I don't care what their costume looks like or how much it cost, we are going to go in and get toe-to-toe and believe we deserve to be there.
"Even down to swapping shirts, even now my boys are still doing it and I don't understand it.
"I haven't banned them, how could I ban them? I wouldn't do that. But I've told them I can't understand it.
"If I'd have collected shirts when I played at QPR, how many would I have? I was there five years. I'd have needed a hell of a wardrobe!
"I think that kind of attitude, wanting other people's shirts, has cost us and I don't particularly like it. It's realising what we are here to do.
"Are we here to lose and have a laugh and be the butt of everybody's jokes, or are we a serious, good footballing team that might have a chance of staying here?
"If so why do you want to swap someone's shirt.
"I want our reputation to grow and grow, and if we do that then people might then start taking us seriously and give us bit more credit for what we're doing."
Blackpool 13/8, West Brom 13/8, Draw 23/10
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